Role — Design, Concept & Art Direction
Clients — adidas + Finish Line
Agency — Happylucky
Year — 2019
adidas and Finish Line launched the UB19 shoe with a party unlike any other. Through a social contest and the Winner's Circle rewards program—19 guests and their +1's were invited to LA for a VIP event. Little did they know there would be more than one surprise for them along the way.