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Ultraboost 19

Role — Design, Concept & Art Direction

Clients — adidas + Finish Line

Agency — Happylucky

Year — 2019

adidas and Finish Line launched the UB19 shoe with a party unlike any other. Through a social contest and the Winner's Circle rewards program—19 guests and their +1's were invited to LA for a VIP event. Little did they know there would be more than one surprise for them along the way.

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Currently — Happylucky

Location — Portland, OR

Madison Bracken