Role — Design & Concept
Clients — adidas
Agency — Happylucky
Year — 2018
The adidas Speedfactory toured the world — highlighting high-tech, data-driven footwear and the future of custom footwear. Launching in the US in both New York and Los Angeles, these two activations showed the consumer what the future holds.
adidas AM4LA launched in partnership with Parley. The shoe and the activation were virtually plastic and waste free. Utilizing recycled, reusable, and sustainable materials—we threw two launch parties for both VIPs and consumers just blocks from the 3rd street promenade flagship store in Santa Monica.
adidas AM4NYC launched in New York under the Brooklyn bridge. A two day event, one for VIP media, and one for consumers, brought the city a shoe created just for them. Partnering with local street artist SacSix, wheat-paste posters appeared on city streets and subway cards were given out to take guests from our location to any of the adidas stores.