Role — Sr. Designer

Clients — adidas 

Agency — Happylucky

We were asked to develop a creative platform to launch a collection of three specialty SMU pack drops at JD/Finish Line, starting with the Run Thru Color pack release. The concept centered around bold materials and iconic silhouettes that transformed environments into playful worlds of color, with each shoe in the collection making a distinct mark. We pushed the boundaries of blending physical and digital elements in how we captured the product, delivering a dynamic and innovative campaign.