Role — Design & Creative Direction
Client — adidas x Foot Locker
Agency — Happylucky
Year — 2020
Gen Z doesn’t just want to see a campaign, they want to engage on a deeper level and share their experiences. To launch the adidas x Ivy Park Collection at Foot Locker, we wanted to make an insta-worthy splash fit for a queen – Queen Bey to be precise.
— Happylucky. (2020). adidas x Ivy Park: Activation. Full write up and project here.