Currently — Happylucky

Location — Portland, OR

Madison Bracken

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Falcon

Role — Environmental & Graphic Design

Clients — adidas Originals

Agency — Happylucky

Year — 2018

Falcon was the first shoe created for the sneakerhead womxn by adidas. We created various elevated retail launch zones for both KITH (Los Angeles & New York) and Nice Kicks (Los Angeles), providing a shoe drop that was just as hyped as any men's drop. 

Once the shoe was launched into the fashion channels  — our task was to bring Falcon to the limelight through the bigger channels. We shot months worth of content, and developed a rollout plan that kept the shoe fresh as additional colorways dropped throughout the year. For this launch - we worked with Influencers both big and small to create a well rounded photo toolkit for adidas to use doors across the country.