Role — Environmental & Graphic Design
Clients — adidas Originals
Agency — Happylucky
Year — 2018
Falcon was the first shoe created for the sneakerhead womxn by adidas. We created various elevated retail launch zones for both KITH (Los Angeles & New York) and Nice Kicks (Los Angeles), providing a shoe drop that was just as hyped as any men's drop.
Once the shoe was launched into the fashion channels — our task was to bring Falcon to the limelight through the bigger channels. We shot months worth of content, and developed a rollout plan that kept the shoe fresh as additional colorways dropped throughout the year. For this launch - we worked with Influencers both big and small to create a well rounded photo toolkit for adidas to use doors across the country.